CNN -- June 2, 2004
More Viewers Tune to CNN/U.S. in May 2004 than Any Other News Network, 14% More Than FXNC, 34% more than MSNBC
CNN Maintains More of Its Audience Than FXNC
In May 2004, CNN/U.S. continues to attract more Total Unique Viewers (CUME) than FXNC or MSNBC in all key demos averaging a 14% lead over FXNC and a 34% lead over MSNBC among P2+, and a 14% lead over FXNC and 24% lead over MSNBC among P25-54
CNN Maintains More of Its Audience Than FXNC in Total Day and Prime
Total Day P2+ 5/04 5/03
CNN 446k 483k -8%
FXNC 753k 957k -21%
MSNBC 220k 224k -2%
Prime Time P2+ 5/04 5/03
CNN 727k 814k -11%
FXNC 1258k 1617k -22%
MSNBC 283k 285k -1%
In Addition, Every Hour of the Day (M-F), Year-Over-Year, CNN Maintains More of Their Total Audience Than FXNC, Including the Following Key Programs:
American Morning (7-10 a.m. ET) -11%
Fox & Friends (6-9 a.m. ET) -26%
4-5 p.m. ET
Crossfire (4:30 – 5 p.m. ET) +12%
Your World with Neil Cavuto -25%
5-6 p.m. ET
Wolf Blitzer Reports +1%
The Big Story with John Gibson -15%
6-7 p.m. ET
Lou Dobbs Tonight +16%
Special Report with Brit Hume -8%
7-8 p.m. ET
Anderson Cooper 360 -11%
Fox Report with Shepard Smith -17%
8-9 p.m. ET
Paula Zahn Now -18%
The O’Reilly Factor -26%
9-10 p.m. ET
Larry King Live -13%
Hannity & Colmes -20%
10-11 p.m. ET
NewsNight with Aaron Brown -3%
On The Record with Greta Van Susteren -25%